Indian Identity Authority in Search of Logo Design

Indian government has recently formed an agency to issue a unique identification number to each and every Indian. The agency is called Unique Identification Authority of India or UIDAI. Imagine the enormous task this agency is assigned to achieve. India is the world’s most populous country and the second most population in a country after China. It has a population of roughly about 1.13 Billion people, and registering all of them and giving them a Unique ID is a gigantic job.

UIDAI, which is going to issue an Identification number to all Indians, is also looking for an Identify for itself. Recently the Agency launched a logo design competition to select the best logo design for the Agency and received 3000 submissions from all over the country. Again, keeping India’s population in mind this is a very small number of submissions, most probably because the prize money is not that significant (INR 100,000 $2200 USD). UIDAI recently got RS 19 Billion from Indian Government so it’s kind of cheap that they are offering just 100,000 to just one design.

While speaking to Press Trust of India a UIDAI official told that:

“The official said it is important that the powerful idea behind the project gets communicated to its recipients in a way that is motivating. He said the logo will act as a visual shortcut that communicates what the brand stands for”.

He further added, “It is our constant Endeavour to involve as much public as possible in this Endeavour. The selection of the logo will take place by April”.