Brochures are an effective marketing tool. Used for many decades and are still very efficiently effective. However with the arrival of other mediums and the fast paced lifestyle that is becoming a norm. It is becoming difficult for marketeers to make people pick up and read the brochures.
In some industries brochures are still very effecive, for example real estate, travel, insurance, etc. Clients there need information and the canvas of a brochure allows you the space to creatively provide the information that clients needed to make a decision.
With the arrival of desktop publishing tools many small businesses has started to believe that they can design their own brochures which of course they can. This saves them cost and money they would pay to a designer. But the question is that are these brochures which are created using some templates provided by your desktop productivity suite supplier are any effective?
Research has proved that people like to see at unique designs, using a brochure design agency to create brochures for you has proven to be more useful than designing your own brochures.
Sunday, September 26, 2010
Subscribe to:
Posts (Atom)
