Unique Ideas in Brochure Design

Brochures are an effective marketing tool. Used for many decades and are still very efficiently effective. However with the arrival of other mediums and the fast paced lifestyle that is becoming a norm. It is becoming difficult for marketeers to make people pick up and read the brochures.

In some industries brochures are still very effecive, for example real estate, travel, insurance, etc. Clients there need information and the canvas of a brochure allows you the space to creatively provide the information that clients needed to make a decision.

With the arrival of desktop publishing tools many small businesses has started to believe that they can design their own brochures which of course they can. This saves them cost and money they would pay to a designer. But the question is that are these brochures which are created using some templates provided by your desktop productivity suite supplier are any effective?

Research has proved that people like to see at unique designs, using a brochure design agency to create brochures for you has proven to be more useful than designing your own brochures.

Finding New Online Marketing Options for your Small Business

People are using web in innovative new ways these days. Mobile internet is becoming popular and people are searching the web on the go. Web also offers great opportunities to small businesses. Not only you can setup your web presence you can also sell and market your products online.

There are many ways to approach new audiences on the internet. First step is to get your self a small business website. You can do it yourself or hire a professional web design company to create a small business website for you.

Your small business website will become your information center on the web. So provide as much information about your business and products as you possibly could. Remember that a website is not something like a published brochure. You can always update your website with new and more up to date information.

Secondly, you might want to consider advertising your business on the web. It is way cheaper than other advertising platforms. Also it gives you the power to target people who are already interested in the products you are offering. Advertising solutions such as Google Adwords and Facebook Ads allow you to target your audiences in new innovative ways.

Target Social Media Markets

Social media marketing is all the buzz now days. Small businesses, start ups and professionals are all jumping in together to get most benefits out of this new way of communication. However, most of them get soon tired and bored of it. You will often hear them complain that they didn't get any response from social groups they were posting. Why?

Because using everything that is labeled as social media is not marketing. This is not how smart businesses should approach their clients. This is actually spam to force your messages upon people who may not be willing or even considering for such a thing.

Social media marketing needs a strategy just like your other marketing campaigns. You need to find out what venues are good for your business. Identify your target markets and analyze what social web platforms your target audience is using. Focus on achieving your goals. Make good impression on people you interact with on social platforms. Instead of chasing every one else in a race to be the most influential on the social web, consider your goals and stay focused on achieving your goals. Be polite and kind and do not get involved into flame wars. Get yourself a logo design and a web design before even considering social media marketing. Redirect interactions to your website. Use your logo to create awareness about your brand, products or services and your business on the social networks.

Top 5 Tech Corporations and Their Logos

Google is the world's most popular web destination. It started as a search company and it still calls itself primarily a search company but Google has transformed just as seemlessly as their logo design. 

Yahoo offers search, mail, news and many other services. Including solutions for small businesses such as website design and hosting services. 

Microsoft releases the world's most commonly used Windows series of operating systems. It also offers a large variety of solutions for businesses, large corporations, schools and governments. 

IBM is among the pioneers of computing in the world. Today they offer solutions for almost any organization educational, government, small or large businesses. 

Facebook is social networking website and most probably the largest social networking website. It offers advertisers solutions to reach their targeted audiences. 

Brand Identity - Colors, Logo and the Web Design

Smart small business owners are taking full advantage of the internet to learn new ways to promote their business, products and brands. Thanks to the internet today's businesses are more aware of the importance of brand development and marketing than they ever were. However with so much knowledge and different kind of opinions on the web, it is likely to get confusing.

In order to strengthen your brand identity what are the things that matter the most?

How you need to move on to your marketing by maintaining a balance in your brand development process and effective sales pitches?

These and many more questions are still topics of heated debates among entrepreneurs and business experts.

I will make it real simple for you. Your brand image consists of colors, images and style of your promotional material. So in order to maintain a brand development strategy you need to make sure that your logo design, website design and other promotional materials use the same color schemes and same design approaches.

Simple wasn't it?

Texture and Logo Design

We have previously talked about logo design, branding and marketing. Today I would like to talk about printing. Most often your logo design gets printed on many mediums and many formats. There are little things that can be done to improve the presentation of your logo on these different mediums and formats.

One of the most important things when printing your logo is the texture and how people are going to handle the medium that will carry your logo design. For example lets say you are priting your logo design on your business card. With texture you can emboss your logo design on your card so that people can touch and feel it. You would be surprised how many people would rub their fingers on the embossed logo design.

With texture change you can add feel to your logo design which would have other wise felt flat and non-significant on a paper. Talking of paper, when you are deciding about printing your marketing material choosing the right kind of paper on right ocassion is also an important decision to make. Things to consider when selecting the paper include the kind of market you are targeting.

Brand Identity - How US States Use Branding For Tourism

Marketing has become so essential to survive into today's competitive world that even government agencies are realizing the importance and significance of branding and marketing. Department of Tourism in all states are using logo designs, promotional registration plates for vehicles and other marketing techniques to establish a brand identity for their State's tourism department. In this post we will share with you some fabulous logo designs used by departments of tourism for various US states.

Logo of Arkansas Tourism department

Logo Design Texas tourism Department

Logo Design Wyoming State tourism

South Dakota tourism department Logo

South Carolina Tourism Department Logo Design

State of Illinois Logo Design

State of Ohio