Brand Identity - Colors, Logo and the Web Design

Smart small business owners are taking full advantage of the internet to learn new ways to promote their business, products and brands. Thanks to the internet today's businesses are more aware of the importance of brand development and marketing than they ever were. However with so much knowledge and different kind of opinions on the web, it is likely to get confusing.

In order to strengthen your brand identity what are the things that matter the most?

How you need to move on to your marketing by maintaining a balance in your brand development process and effective sales pitches?

These and many more questions are still topics of heated debates among entrepreneurs and business experts.

I will make it real simple for you. Your brand image consists of colors, images and style of your promotional material. So in order to maintain a brand development strategy you need to make sure that your logo design, website design and other promotional materials use the same color schemes and same design approaches.

Simple wasn't it?

HowTo Prepare a Social Media Marketing Plan

Small businesses are realizing the importance of online marketing and are exploring new ways to promote their business on social media platforms. Marketing on social media needs a lot more than just shouting on yours and other people’s wall or retweeting anything you get your hands on.

Without proper strategy online marketing could become ineffective and a waste of resources and time. But, what exactly is the proper strategy to promote business on social media and on the internet?
Social media and the World Wide Web are about interacting with each other. Unlike traditional media, web is not just listening, reading, watching and absorbing. It is about interacting with the content via hyperlinks, forms, images, and videos.

The first think that any social media marketer needs is a landing site. Where do you want to send people to? It is impossible for a social media marketer to make people leave their office seats and go buy something from the physical location. However, if there was a link to a place where people can go and make purchase with clicks then it is not that difficult. So, the first thing that any effective online marketing plan needs is a website design.

Secondly your website and your business should have proper branding. If you don’t know about brand identity go look up at it. For proper branding techniques you would need a logo design.
Then to promote your message on the social media you will need a lot more than just text. Text is less appealing and you can say a lot more if you use images or videos instead. Using banners and videos on your social media website can be very effective. Get some proper banner designs in all shapes and sizes to use on various social media platforms.