Brand Identity - Lessons for Small Businesses

During the recession we witnessed a boom in many kind of small businesses all across the United States. Many of these small businesses are making smart decisions to build their brand identities. However, some of them fail hopelessly, not due to lack of passion but due to lack of knowledge.

To understand brand identity you need to understand what brand identity means. Corporate Brand Identity, is the persona or characteristics of an organization as it intentionally adapts and tries to promote using their marketing campaigns. It is implied by using coporate logo designs, web design, and other marketing created in synchronization with other design elements of the brand or the product.

A company, business or organization's brand identity promotes the business, describes its objectives, displays the values and culture behind the organization. With effective marketing it becomes symbolic to how your brand is generally perceived. From the visual appearance of your products, to the corporate logo, and from letter heads to all communications every things help businesses establish a brand identity.

Since most small businesses cannot afford a elaborate marketing campaign, still they can strengthen their brand identity by following some basic practices. First of all, hire a professional logo designer to create your business logo design. Getting a professional custom made logo design is not that expensive. Also if you need (well every one needs) a website you better give it to the same designer. That way your logo and your website will compliment each other better.

Once you got your logo design, use it well to promote your business's brand identity. You can use your logo on business cards, office stationary, banners, brochures, and every thing else you can think of.